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Digital process – Vanessa Mathias

Information Gathering

WHAT ARE YOUR BUSINESS’ GOALS & DREAMS?

Designing a successful digital solution requires thorough knowledge of your business goals. Each individual design must tell your brand story.

Purpose

What measurable outcomes do you want to achieve? Do you want to provide information, promote a service, sell a product…?

Goals

What do you hope to accomplish with this digital platform? (Educate audience, create sales, promote customer awareness?)

Target Audience

Who do you want to reach? Your audience – what do they read, supermarkets do they shop at, music that they listen to? (Age, sex, interests…)

Content

What non-visual information do you want to present? What kind of information will the target audience be looking for in your digital solution?

Sketch out a sitemap
and content architecture

I start every digital project with a plan. I consider UX (user experience)
and the client’s objectives to provide the best digital marketing strategy.

Prototype

Wireframing specific project features on a digital solution (web site, web App, digital platform…) provides a clear communication to how these features will function, where they will live on the specific platform, and how useful they might actually be.

  • Ergonomy
  • Functionality
  • User friendly

Mock-up are approved, we can bring your prototype to life, (using Adobe Xd or Axure), to show you clearly the interaction, enabling you to easily validate the ergonomics and functionality before starting the design.

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Pixel perfect Design
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Screens Device
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Working Days
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Cup of coffee

Design

Create a visual style: the overall style of your product will be determined by the branding and actual trends.

Responsive layout

The design will be adapted for the different platforms and devices.

The Design included

  • Typography (Google web font)
  • Iconography
  • Colour palette
  • Graphic design
  • Harmony